Cheeky, fun and urban-inspired. Yelo inspired by the kitsch mash up of colour and pattern that can’t be found in everyday Indonesian life we decided to take this concept and amplify it.

Yelo eager for our attention, like a happy child delighted to be at the centre of things with bright and energetic colour palette, hand-painted illustration and a worn-out look are adapted to recreate this old school feeling to the brand.

With a Western and Asian fusion-inspired menu and bar concept called for a cool, playful and modern brand identity, Yelo is located in Bogor and it needed to standout in a diverse and rapidly expanding fast casual market.

Have a snack, or eat a full meal, but just give it a go!